Mission Statement and Values

Since our founding in 1885 Fujikura has innovated, developed and produced advanced technologies backed by uncompromising reliability. Fujikura's future vision takes the best elements of our historic
success whilst adapting to the rapid changes of the modern business world.

Our primary mission is to provide our customers with superior quality products and first-class service whilst remaining at the forefront of technological excellence. We endeavour to incorporate quality throughout our
organisation, from receipt of orders (serviced promptly), to accurate product delivery and impeccable post-sales support. Our goal is consistent end-to-end reliability, affording total confidence in Fujikura's products and service.

Our corporate values are to operate responsibly and ethically to our customers and our staff.

Every employee within Fujikura is considered as an individual where their dignity is respected and their merits recognised. Fujikura is mindful of ways to help our employees fulfil their family responsibilities
and we encourage an environment where all staff members (and customers) are free to make suggestions for improvement without discrimination. Fujikura believes in equal opportunity for employment, development and advancement based on merit. We strive to create an environment where our employees enjoy their work, and are competent and empowered to make decisions.

We are a global organisation respectful of the local cultures where we operate. We are responsible to the communities in which we live and work and to the global environment.

Our third objective is economic. We recognise that our customers and partners must have an opportunity to make a fair profit. Fujikura itself also must be profitable in order to experiment with new ideas, carry out research, innovative and launch new products which enable us stay at the leading edge of technology. We work hard to reduce our costs and increase efficiency in order to maintain reasonable prices, but this is never at the expense of quality, service or reliability.